TV & VIDEO - Dec. 4, 1989

Arsenio Signs With Sprite: Arsenio Hall has entered into a promotional agreement with Sprite, the lemon-lime soft drink, according to Michael A. Beindorff, a vice president at Coca-Cola USA. The agreement with Hall includes a 1990 commercial for a promotion linking Sprite with his popular late-night talk show, “The Arsenio Hall Show,” which made its debut last January and has been nominated for three Emmys. “Arsenio Hall personifies the campaign--’I Like the Sprite in You’--and accompanying lyric--’I like the way you make me laugh,’ ” Beindorff said. “Arsenio Hall and his hip, contemporary talk show always deliver an unexpected twist, similar to the fun surprises of Sprite advertising.”