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Beloved for T-shirts and sportswear that fit and feel like favorites you’ve washed and worn a hundred times, James Perse has created a fresh, architectural beach-shack environment for his designs. His new Beverly Hills flagship reflects a clean-cut, surfer-dude persona and minimalist sensibility, with large-scale wave-rider photographs hung on white walls that rise to unfinished wooden beams. In a cluster in the front room, eight reproduction R.M. Schindler redwood chairs (available at the L.A. showroom Twentieth) sit on oak floors; pint-sized replicas are also placed in the kids’ boutique. Here, less really is more. Perse’s new home collection includes luxurious jersey and brushed cotton duvet covers and sheet sets ($850 for a full/queen) and cashmere shams ($850 a pair), plus throws (from $1,150) in pure whites and bold Baja stripes. 357 N. Canon Drive, (310) 776-7100, www.jamesperse.com.